For example, consider the customer who buys a camera, takes it home, and only then realizes that he or she has no film for it. That means another trip to the store before the camera can be used. The salesperson would have had a sale by suggesting film as an additional purchase.

Suggestion selling benefits the salesperson, the customer, and the company. You benefit because the customers will want to do business with you again. Your customer benefits because he or she is pleased with the original purchase. The firm benefits because the time and cost involved in suggestion selling is less than the cost of making the original sale.

Here are some rules to make you guided on how to do suggestion selling effectively:

Rule 1. Do suggestion selling after the customer has made a commitment to buy, but before payment is made or the order written. Introducing additional merchandise before the sale has been closed can create undue pressure on the customer. The only exception to this rule involves products whose accessories are a major benefit (like dolls with extensive outfit wardrobes). Salespeople who sell such products often introduce the additional items during the sales process to help close the sale.

Rule 2. Make your recommendation from the customer’s point of view and give at least one reason for your suggestion. For example, a customer is asking you to print some pocket folders to be used by the company. You may suggest having the pocket folders layered into three or six pockets so that more files can be segregated. A customer is usually willing to listen to your suggestion when it sounds though you have his or her best interests at heart.

Rule 3. Make the suggestion definite. Don’task. “Will that be all?“ Instead say, “Many companies that do pocket folder printing will suggest this one too.“ In most cases, general questions such as, “Anything else?“ take too much effort for customers to consider. They invite negative response.

Rule 4. Show the item you are suggesting. Merely talking about it is not enough. In some cases, the item will sell itself if you let the customer see and handle it. For example, putting a matching purse next to the shoes a customer just decided to buy can be quite effective, particularly with some commentary. You might say, “This purse matches your shoes perfectly, doesn’tit?“

Rule 5. Make the suggestion positive. For example, you could say, “This scarf will complement your coat beautifully. Look how perfectly it matches the color and how fashionable it looks on you.“ You certainly would never say, “You wouldn’twant to look at scarves for your new coat, would you?“ Such negative statement shows a lack of enthusiasm or perhaps confidence on the part of the salesperson.

These five rules for suggestion selling have been used and are still being used by those large corporations now. Learn from it and be one of them. It worked on them; it will definitely work for you.

Visit the Author's website: http://www.printplace.com/mkt/pocket-folder-printing.aspx

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On your pocket folders, you can include your company logo as well as your contact information. Anyone who gets your pocket folders may become interested in availing what your company or business has to offer. Thus, present them with your contact information: business name, phone numbers, email address and website.

If you are wondering where to get pocket folder printing services, do not fret. There are a lot of design and printing options for you.

- Pocket folder printing services can be provided by online companies. You need not to get out of your house to get the service you need. You just have to make a search online and take a look at your options. As you may be provided with a lot of options, you need to create a shortlist. You may also want to get the suggestions of your contacts, so also put them on your list.

- Find out what the pocket folder printing services have to offer to you. You may have to start with the pricing system. Take a look at how much each company charges for pocket folder printing as well as how the transaction goes. Also, check the registry. Assess if it looks safe or secure. You do not want to relay vital financial information online.

- Get samples of the pocket folders. It is easy to get these samples. On the websites, you can request for samples. These will be delivered to you in no time.

- If the printing facilities are close to where you stay or work, you can always go there for a visit. Find out if they are capable of providing you with the services you need.

You may also want to do pocket folder printing on your own. If you are interested in doing so, here are some of the important guidelines.

- It is important to have a design theme. You can start by brainstorming with your associates or friends as to what kind of design theme you can present. You may want to make your pocket folders hip, simple, sophisticated ““ all possible designs.

- Go for quality materials. You do not want your pocket folders to tear easily. Thus, search for paper stock that can last long. You do not want your receivers to think that you offer cheap prints.

- Always print a sample. In doing so, you will know if you have to make any necessary changes. Take note of indentations, bordering and formatting. Also, check if there are mistakes in the design. Always keep your eye on design errors lest you are going to reprint them in the end.

Visit the Author's website: http://www.printplace.com/mkt/pocket-folder-printing.aspx

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