For example, consider the customer who buys a camera, takes it home, and only then realizes that he or she has no film for it. That means another trip to the store before the camera can be used. The salesperson would have had a sale by suggesting film as an additional purchase.

Suggestion selling benefits the salesperson, the customer, and the company. You benefit because the customers will want to do business with you again. Your customer benefits because he or she is pleased with the original purchase. The firm benefits because the time and cost involved in suggestion selling is less than the cost of making the original sale.

Here are some rules to make you guided on how to do suggestion selling effectively:

Rule 1. Do suggestion selling after the customer has made a commitment to buy, but before payment is made or the order written. Introducing additional merchandise before the sale has been closed can create undue pressure on the customer. The only exception to this rule involves products whose accessories are a major benefit (like dolls with extensive outfit wardrobes). Salespeople who sell such products often introduce the additional items during the sales process to help close the sale.

Rule 2. Make your recommendation from the customer’s point of view and give at least one reason for your suggestion. For example, a customer is asking you to print some pocket folders to be used by the company. You may suggest having the pocket folders layered into three or six pockets so that more files can be segregated. A customer is usually willing to listen to your suggestion when it sounds though you have his or her best interests at heart.

Rule 3. Make the suggestion definite. Don’task. “Will that be all?“ Instead say, “Many companies that do pocket folder printing will suggest this one too.“ In most cases, general questions such as, “Anything else?“ take too much effort for customers to consider. They invite negative response.

Rule 4. Show the item you are suggesting. Merely talking about it is not enough. In some cases, the item will sell itself if you let the customer see and handle it. For example, putting a matching purse next to the shoes a customer just decided to buy can be quite effective, particularly with some commentary. You might say, “This purse matches your shoes perfectly, doesn’tit?“

Rule 5. Make the suggestion positive. For example, you could say, “This scarf will complement your coat beautifully. Look how perfectly it matches the color and how fashionable it looks on you.“ You certainly would never say, “You wouldn’twant to look at scarves for your new coat, would you?“ Such negative statement shows a lack of enthusiasm or perhaps confidence on the part of the salesperson.

These five rules for suggestion selling have been used and are still being used by those large corporations now. Learn from it and be one of them. It worked on them; it will definitely work for you.

Visit the Author's website: http://www.printplace.com/mkt/pocket-folder-printing.aspx

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Students and professionals alike use these folders to carry their documents – for the students, they are used to keep homework, report cards, term papers, and the handouts from the classes they have. For those employed, pocket folders act as presentation folders wherein other print promotional materials are kept organized and sorted out. They are even used for sending and mailing out marketing collaterals to the target clients.

So if you would like to design and print your own pocket folder printing, including your company or school logo attached to it, it is indeed simple. Just follow these steps to an effective pocket folder design from scratch.

There are two ways you can create your pocket folder: one, to do it digitally; and two, manually. In this case, letâ€â„¢s talk about printing pocket folders digitally.

The first step is to download a template from a website. You can find different and varying pocket folder templates online. Many websites have made it possible for anybody to download a ready-made template that can be easily customized to the specific company or need that one has. Some of these templates can then be manipulated using application programs such as the Adobe Illustrator. But if you donâ€â„¢t have it, then you can still download a PDF file from a website. And if you want to go at it from scratch, the wisest step is to build your own template from an already existing template. Use the latter as a guide to help you design and create your own layout for your pocket folder.

Next, open your downloaded template in a graphic design application such as the Adobe Illustrator. And then save the template as a new file. Just remember to save the template to a new file so you wonâ€â„¢t make the mistake of writing over the template layout. Indicate a file name and save it to a folder that would be easy for you to find later on.

Then, provide your design to your pocket folder. Look at the template and be guided where you should put your folds. Add text and/or graphic images to enhance the look of your design. Just remember that the right side of the template represents the outside of your pocket folder printing. Hence, the right side is the front, while the left side is the back. The two flaps at the bottom on the other hand, when folded, will form the pockets.

After designing your folder, then you can include the text or graphics on the flap on an upside down fashion. Then print the folder on heavy-duty paper to give the marketing tool not only a professional look, but more importantly, it will provide your marketing tools with the durability it needs to be kept by the recipient for a very long time.

Visit the Author's website: http://www.printplace.com/mkt/pocket-folder-printing.aspx

The post How To Design and Create Pocket Folders appeared first on Submit Articles.