There are many types of vehicle graphics, and each type has a different purpose. At Ads On Wheels, we use high gloss over laminate for most vehicle wraps. This laminate is of the highest possible quality and is also UV Resistant. UV resistance is extremely important when considering materials for car wraps and vehicle decals. Without it, the material may actually magnify the sun’s UV rays, which could damage the paint on your vehicle over an extended period of time. More obviously, however, UV rays can severely fade and damage vehicle wraps. If you are planning on using your vehicle wraps for a long term marketing project, you will need to ensure your vehicle graphics are UV resistant.

There are of course, applications for the use of lower quality vinyl wraps or liquid laminates as well. Many events or promotions have a short term run time, and therefore, you may want to save money by opting for vehicle graphics of lesser quality. Shorter term vinyl wraps and liquid laminates provide little, if no UV resistance, so they won’tstand up to harsh UV rays for long, but they can be the perfect solution for short term vehicle wraps.

Whatever material you choose for your advertising wrap, Ads On Wheels materials use either a pressure activated adhesive or a cold roll on application. Both leave behind little to no adhesive residue, and neither will damage your vehicle. All materials will also conform to every curve and corner of your vehicle, and will provide dimensional stability for the length of your advertisement. The high gloss finish also provides a superior appearance for your high quality printed vehicle graphics, which will undoubtedly turn heads as your vehicle rolls by.
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Lithography involves a large, flat plate made of metal or aluminum, on which, the image is drawn in wax or another oily substance, which is the medium to transfer the ink to the printed sheet. This method was invented in 1796 and has been used since. However, the obvious drawback is that the image needs to be drawn, which makes the process quite time consuming, especially for large format printing.

Flexography is typically used for printing on packaging materials, such as brown paper, plastic and foil. It is a rolling press, in which the printed images are slightly raised on flexible rubber or plastic plates that roll along the printed material. The clear drawback to this method is that the plates need to be designed and created for each printed image, which again, is quite time consuming.

Letterpress printing, as created my Johannes Gutenberg in the mid 15th century, is fairly simple in that one inks raised, movable letters and presses the printed paper onto the letters. This method was widely used for printing text until the second half of the 20th century. Obviously, this method is more text friendly, and would not be helpful in creating and printing large graphics.

Digital printing, however, doesn’trequire the use of printing plates. Instead, the graphics are created from a graphic design program and are then printed via high quality laser or inkjet printers. Since no plates are needed, digital printing allows for a much quicker turnaround time. All that needs to be created are the graphics. These specialized laser and inkjet printers are made for wide format printing, high quality graphics printing, and large format printing. There are virtually no limits to the details of the graphics or to the size of the project when using digital printing.
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Imagine utilizing your company’s trailers and fleet trucks for advertising instead of just transporting. Fleet graphics and trailer wraps are large and noticeable, and if your company needs to advertise as far as its fleet trucks and trailers travel, then what better way to advertise?

Car graphics are also noticeable and effective on the highway, but even more so in town. Covering your company cars or your own personal car in car graphics turns cruising around town or running errands into an advertising campaign. In just one afternoon, hundreds of people in their cars, on the sidewalk, in parking lots, and looking out their windows will see your car graphics. It’s impossible to spot car graphics and not take note of what the graphics are advertising.

The best part is, mobile billboards also come in the form of an actual billboard being driven down the road. Billboards that are placed in high traffic areas are a great way to advertise for your company, but what would be even better is driving a mobile billboard to select locations to target a specific audience. If you market your products to large businesses, then drive your mobile billboard through the business district! With mobile billboards, you also have the option of choosing select stopping locations where brochures, literature or product samples can be distributed. You can even house your billboard in a secured garage for future use!

Mobile billboards are still rare enough that they catch immediate attention when seen on the road. Other forms of advertising are too overdone and saturated, such as television commercials, radio ads and mailers, that people don’teven take notice anymore. The best attention grabbing ads are those which are unexpected and intriguing.
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With the right kind of vehicle graphics, your moving salesman will assist you in attracting a ton of new clients. On the other hand, wrong vehicle graphics will lead you losing all the potential clients to your competitors.

If you’re thinking of using fleet graphics then I would suggest consulting a reliable graphic design firm that can assist you to design and apply custom vehicle graphics on your car, van or truck.

Car Graphics and Wraps

Vinyl car graphics and wraps are found to be a great way to cover your entire vehicle with a high-performance, weather resistant, thick vinyl covering that acts as an excellent advertising tool. The car wraps cover all of the paint and act as an external layer of protection for your vehicle. The main objective behind car wraps is to create a significant impact on your prospective clients. It also helps in the recognition of your brand that in turn leads to a large number of clients.

While designing a vehicle graphic you need to ensure that the image and message used in the campaign synchronizes with the target audience. Make sure you use the logo of your company in the vehicle graphics so that people can recognize your brand easily.

Always focus on the areas of maximum exposure on the vehicle. The rear window and the sides over the rear wheel are the most impactful viewing areas while driving. Keeping the above points in mind you can successfully earn the expected ROI from your advertising campaign.
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There are of course, many different methods of advertising, and Television, Radio, and Newspaper are amongst the most popular methods.  When considering advertising strategies for your company, what do you consider?  Cost?  Timeline?  Simplicity?  And of course, the number of people your ad will reach, i.e; the effectiveness? 

While TV, Radio and Newspapers are all popular methods of advertising, they all require some help from their targeted audiences (unlike vehicle graphics).  They first need YOU to turn on the TV (and not fast forward through the commercials on your TiVo), turn the radio on (and not switch stations during commercial breaks), and to purchase a newspaper (and read enough of it to find your ad).  People do each of these things every day, but not everyone does, and the amount of time they spend doing each is limited.

Advertising via custom vehicle graphics is quickly becoming one of the most effective methods of advertising available. Car advertising will reach every single person who has their eyes open and is on the road, near the road or in sight of the road!  Vinyl wraps can be installed on any type of vehicle, anywhere in the country by Ads On Wheels http://www.adsonwheels.com/ Graphics can range from small decals to full vehicle wraps, and the more noticeable your ad is, the more people’s eyes you’ll catch as you’re driving down the road or parked on the side of the road. 

You’ve seen car advertising before, and because most of us are visual learners, you took a mental note of that vehicle and that business name.  Don’t you want that to be your business name?

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The incorporation of latest printing technologies has enabled advertisers to go beyond the book and discover something new with their advertising campaign. The main phenomenon behind advertising is to place high-end graphics while making substantial use of the advertising material you have. Even the billboards are moving now. In case you can’tafford placing ads on digital LCDs then at least make yours as effective with printed graphics.

You can easily achieve your advertising goals without spending huge sum of money on your advertising campaign. You just have to look for a reliable graphics printing company to give you digital printing services. You can try something new with latest advertising materials such as vinyl banners, vinyl wraps, vinyl decals, static cling, artist canvas and adhesive vinyl to make a lasting impression.

By using a substantial use of your creative ideas, you can easily be competitive to those moving LCDs. Make the right use of colors with your graphics printing and go alive. There are various new ideas through which you can make your ad shout aloud.

Apart from using proven digital printing services, the proper placement of your ads is also very important. You can mail the postcards, catalogs, and brochures. Flyers can be easily handed out. You can carry your business cards with you all the time and give them out to people that you may come in contact with.

Selecting the right place for your ads is of prime importance. You can choose high gathering areas such as malls, bus stops, metro, waiting sheds, airports and much more. For your ads to deliver the right message with the full intensity, it is advised to consult with right graphics printing company.

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