Color affects your small business and your clients. Your customers gain emotion from the colors you pick for your brand, marketing material, website and business card. Color drives emotion, emotion drives business. It is the first thing seen. You have 3 seconds to make an impression, make it count with Color!
12 September, 2016 - Reno, Nevada - Color is the most important thing that a small business owner can choose. It can drive business to you or away. Color can excite your clients or depress them. The small business owner must understand the use of color and pick the right ones. This series will define the path to success.
Judy Haar captures her readers with a journey into the understanding of the connection between color and the human emotion. The series delves into the perceived rules, traditions, behaviors and reactions that drive buying. Why do fast food restaurants use red, why do environmental firms use green and why do travel companies have yellow in their brand. Learn this and much more about the use of color for your small business. The first two books are now out. Something you cannot be without. For more information on the author and Color Me Successful, visit her website at http://www.judyhaar.com/published-ebooks/
About Judy Haar:
Judy was an integral part of a small business who provided branding, merchandising and design build for the financial industry. Color became her expertise. Judy can help you on this journey through her How-to series, Color Me Successful. At present, she teaches courses on writing, branding, and marketing. She has published eBooks on short fiction, medical thrillers and marketing strategies. She volunteers as a mentor for SCORE.org, and has counseled 100's of small businesses on how to succeed.