* Miss Kolkata winners to qualify for Ms India Platinum, who will get a chance to play role in Dr. Anuuj J Saxena’s forthcoming movie
* Performance by Babul Supriyo enthralled one and all

Mumbai, India, June 15, 2010 -- Kolkata’s beauty scene got a further fillip when thirteen finalists for the Elder Health Care Limited ( http://www.elderhealthcare.in ) promoted "FairOne Miss Kolkata 2010" pageant walked the ramp and took steps to tread the path of stardom at Kolkata on Friday 11th June 2010. Euphoria and ecstasy mixed with victory and nervousness as Ms. Nusrat Jahan was crowned FairOne Miss Kolkata 2010.

Ms. Eram Karim won the FairOne Miss Kolkata “Ëœ10 first runner up title and Ms. Rohini Mukherjee won the FairOne Miss Kolkata “Ëœ10 second runner-up. They were selected after five intensely competitive rounds. Ms. Nusrat Jahan, Ms. Eram Karim and Ms. Rohini Mukherjee took home their winner crowns, cash prizes, modeling assignments, gift vouchers, gift hampers and the chance to participate in the Miss India Platinum Pageant later this year.

"Fairone Miss Kolkata 10" presented by Sesa Hair Oil and Kenstar, was graced by an august audience who were treated to a grand show with scintillating music and dance performances. Performance and judging by Babul Supriyo, most sought after Bollywood singer was the icing on the cake. Celebrities like Rituparna Sengupta added to the glamour quotient of the event. The elite panel of judges comprised of Sharbari Datta an eminent Fashion Designer; June Tomkyns (Hair stylist & Make-up artist); Shreya Pande (Model & Actress); Kaustav Saikia (Fashion Photographer) and Dr. Rima Mukhrejee (Psychiatrist).

Besides the three lead winners, judges also crowned the winners of the three sub-titles - Ms. Debanjona Das as Sesa Miss Beautiful Hair, Ms. Eram Karim as Gold’s Gym Miss Perfect 10 and Ms. Rohini Mukherjee as La Lingerie.

Dr. Anuuj J Saxena, MD, Elder Health Care Ltd., marketers of FairOne (formulated by Ms. Shahnaz Husain) whose brainchild the pageant, said, "The FairOne pageants have provided a platform for young ladies to make a mark for themselves and access opportunities towards achieving their dreams in the world of beauty and fashion".

After "FairOne Miss Kolkata 2010", the company plans to roll out the initiative in the Mumbai again with "Fairone Miss Mumbai 2010", to be held towards September this year in Mumbai. Each city winner automatically qualifies for the Miss India Platinum finals. Miss India Platinum will bag a role in a future Bollywood project from Dr. Anuuj J Saxena’s Maverick Productions.

Caption For Pic: Dr Anuuj Saxena, Managing Director Elder Health Care Ltd poses with the winners of Fairone Miss Kolkata held at Kolkata on Friday 11th June 2010. The Winners are (from left to right) Ms. Eram Karim, FairOne Miss Kolkata “Ëœ10 first runner up, Ms. Nusrat Jahan, FairOne Miss Kolkata 2010, and Ms. Rohini Mukherjee, FairOne Miss Kolkata “Ëœ10 second runner-up.

Press Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep,
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32. Cel: +91 98205 03876
Fax: (91 22) 28625133
[email protected]

Visit the Author's website: http://www.elderhealthcare.in