(Mass Media Release) LAPEER Ã¢â‚¬” Rebekah Niman and her husband, Mike, have moved out of the basement and into a strip mall.
The Lapeer couple recently opened RebekahÃ¢â‚¬â„¢s Pure Living at 700 S. Main St., Suite 113. While LapeerÃ¢â‚¬â„¢s newest health and nutrition store has a Main Street address, it actually faces DeMille Road.
Mike is so confident about his wifeÃ¢â‚¬â„¢s new venture, heÃ¢â‚¬â„¢s quit his job as an accountant with Kelly Services in Troy to work with her full time. Ã¢â‚¬Å“I feel real good about it,Ã¢â‚¬ he said.
The Nimans moved to Lapeer from the Utica/Sterling Heights area 10 years ago. Ã¢â‚¬Å“Home prices were right and we fell in love with the area,Ã¢â‚¬ said Rebekah.
Mike said Rebekah began selling hydrogen peroxide as an alternative to pool chemicals and cleaning products with a Warren businessman. Along the way, he said, she met a lot of people who used a wide range of alternative products.
Eventually, said Mike, Rebekah developed Ã¢â‚¬Å“a terrific line of products that filled a voidÃ¢â‚¬ and three years ago she opened up an internet business in their basement almost as a hobby.
Over time the business grew to the point where the Nimans decided they needed a physical retail location.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢ve created six jobs and we plan to create more,Ã¢â‚¬ said Mike. The couple is also looking at opening a second store in Naples, Fla.
The store, he added, is also promoting locally made products. Ã¢â‚¬Å“Rebekah found an organic chocolatier in Imlay City,Ã¢â‚¬ he said, adding the store is also carrying organic tortilla chips from North Branch and handcrafted soaps from Grand Blanc, among other things.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re really encouraging local suppliers,Ã¢â‚¬ said Mike.
Rebekah said that because they have an internet business, theyÃ¢â‚¬â„¢ve been able to get volume discounts on products that a normal health food store wouldnÃ¢â‚¬â„¢t be able to.
Ã¢â‚¬Å“I think the idea that health food is a small segment of the market,Ã¢â‚¬ said Mike, Ã¢â‚¬Å“is an old-fashioned idea.Ã¢â‚¬ He said with health care costs continually on the rise, the products at RebekahÃ¢â‚¬â„¢s Pure Living Ã¢â‚¬Å“really provide an alternative that allows people to take control of their destiny.Ã¢â‚¬
RebekahÃ¢â‚¬â„¢s Pure Living is open from 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday. The store can be reached at 810-660-8586 or at www.rebekahspureliving com.