Colorado Springs, CO, May 1st 2012 : When it comes to marketing today, you know that you have several options out there. You also know that if you don’t spend at least a little bit of money in your advertising campaigns that you may as well not do them at all. But we live in a day and age where businesses of all shapes and sizes are whittling down in every area of their operating budgets. In many cases, the marketing plan budgets get hit the most. Particularly in the area of online marketing. Not many businesses today fully realize the potential return on their investment when it comes to online today, and so they still commit their advertising budgets to tried and true offline techniques. What these businesses do not realize is that the Direct Marketing Association has uncovered research that suggests an ROI with email marketing can be as high as $9 for every $1 dollar spent. That is research that can not be ignored in today’s market, because there are few if any advertising methods that can earn that kind of ROI quickly. If your business hasn’t considered online or email marketing methods, maybe it’s time that you start.
Email marketing is today simply one of the most effective and most affordable methods of advertising today. You already know that direct mail campaigns produce a very high return, you just haven’t invested into one lately because offline direct mail campaigns are expensive. Email marketing is not any different than a direct mail campaign, it is simply more cost effective for your business in terms of both human and fiscal resources. It takes much less time to create, implement, and execute a corporate email marketing campaign than it does to do the same job in an offline direct mail campaign. And the costs are significantly lower when you cut out the human resources costs and mailing fees in a mass mailing that includes thousands of people. And the returns are just as effective. Simply put, your business can’t afford not to do it.
In addition to email marketing and corporate email marketing campaigns, many businesses today are taking their business to the next level with social media campaigns. This to you may sound like one more thing to do, but it can be done just as cost effectively as your email marketing campaign. When you work with Open Force, you can take advantage of our Social Media dashboard, and integrate your social media accounts and email marketing campaigns all in one place. You will never have to switch back and forth between websites to manage all of your online marketing, it’s all here in one site for you to manage it all at once. From your first template to your metrics analysis, all in one place.
We know how busy you are, and how important saving money is to your business. We know you want to take your business to the next level. Establishing an email marketing plan and integrating it with your social media plan in one easy place is the most cost and time effective means of doing so. Whether you have zero contacts or one million, we can help you launch your campaign today. Visit Open Force to view our packages!
