Reliance Digital Announces a New Initiative “Mission Happiness”

08 Aug

New Delhi, 6th August 2012: Reliance Digital, the consumer electronics & durables arm of Reliance Retail and India’s fastest growing CDIT retail chain has come up with a novel initiative for its customers to get a feel of a “never-before” electronics shopping experience.

Reliance Digital has embarked on a new initiative “Mission Happiness” where the entire shopping experience for electronic and digital products has undergone a unique transformation.

Reliance Digital is focusing on few major areas that will help its customers in getting maximum value out of their electronics shopping. One of them being ‘Technology & Entertainment Experience Zones’ inside every Reliance Digital store where customers can see,  touch and feel technology from the best brands before actually deciding to buy.  These specially designed ‘Zones’ will help customers get a real-life feel of all the latest electronics brands.

Another key objective of ‘Mission Happiness’ is to provide expert advice to customers through our in-store advisors who have undergone extensive training. These in-store advisors are always ready to provide detailed information about electronics as well as technology solutions so that the customer is able to make well-informed decisions.

And finally, to make electronics shopping completely worry-free, there is an added focus on Reliance Digital’s in-house service arm Reliance resQ that provides ‘Lifetime product & service support’ through a single window. Reliance resQ – a unique service centre, offers lifetime support across most of the major brands and covers both pre & post sales service and solutions. Key features about resQ are 365 days support, pre-installation guidance, demonstration, installation services, preventive care, repair & diagnostics as well as extended warranty at affordable rates. 

Mr Brian Bade, Chief Executive Officer, Reliance Digital said “Our store experience is designed for the customers to appreciate the full potential that their products can deliver, before they buy them. In this age of seamless connectivity, we treat it as our core responsibility to educate customers about the benefits that these products are designed to deliver. Our technology and entertainment experience zones showcase the products in a very intuitive way, while our expert in-store advisors take the customers through the product experience, like a guide, thus helping them to make well informed decisions. Once the purchase is made, we take pride in transferring the same experience to our customers’ homes as well, thus limiting the chances of any post purchase dissonance. Our resQ arm is fully trained and equipped to deliver this experience to the customers’ homes while also ensuring complete support all through the product lifetime thereafter. This from my perspective is the “Happiness” that we promise to bring to our customers’ lives”.

Reliance Digital with 89 stores across 33 cities is now India’s fastest growing CDIT retail chain. During the past year, it has more than tripled the number of stores from 27 to 89. 

About Reliance Digital

Reliance Digital is the consumer durables and information technology concept from Reliance Retail. Reliance Digital seeks to fulfill the dream of every Indian, be it through its nationwide network of conveniently located stores or through its presence on the web, by providing a delightful shopping experience of products & solutions and helping them bring home the latest & best in technology from the widest selection at the lowest assured price with complete peace of mind through lifelong support.

With over 200 international and national brands and over 5000 products at amazing prices, Reliance Digital has the largest display of models to help you find the right solution that fits your lifestyle. The range at Reliance Digital spans Audio and Video products (3D, LED, LCD & Plasma TVs, DVD players, Home Theatres), Digital Cameras, Durables like Air Conditioners, Refrigerators, Washing Machines, Water Purifiers, Kitchen and Home Appliances, Gaming Consoles and Games, Computers and Peripherals, Mobile and Fixed line instruments as well as a wide range of accessories covering all major product categories. The entire range of Apple products are also available.

At Reliance Digital, you get to touch, try and feel every product before you make your decision. The specially designed Experience Zones (for high-end entertainment systems like home theatres, televisions, smartphones, laptops & IT products) simulate exact conditions to familiarize you with your product. The trained staff will be only too happy to understand and advise on the optimum choice of products meeting customers’ needs. What’s more, Reliance Digital is backed by Reliance ResQ, the service arm that is available for support all 7 days and fully geared to provide end to end solutions. For more information, log on to

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,300 stores spread across 18 states with over 6.5 million square feet of retail space, serving over 2.5 million customers every week. RRL’s loyalty membership program Reliance One has over 9 million members. RRL is a multi-format retailer that operates-

“Reliance Market” - a concept for local traders and small businesses

“Reliance Fresh” – a neighborhood store concept

“Reliance Super”- a super mart concept

“Reliance Mart” – a hyper market concept

“Delight” – a non-vegetarian offering

“Reliance Digital” – a consumer durables and information technology concept

“iStore by Reliance Digital” – an Apple specialty store concept

“Reliance Trends” – an apparel specialty concept

“Reliance Footprint” -a footwear concept

“Reliance Jewels” – a jewelry concept

“Reliance TimeOut”- a books, music & entertainment concept

“Reliance Living” – a Furniture, Furnishing, Homeware and Home kitchen concept

“Reliance AutoZone” – an automotive specialty concept

Reliance Retail is the largest grocery retailer in the country. Reliance Digital, Reliance Trends and Reliance Footprints are the leaders in their respective formats with the largest number of stores. 

About Reliance Industries Limited:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of INR 339,792 crore (US$ 66.8 billion), cash profit of INR 31,994 crore (US$ 6.3 billion) and net profit of INR 20,040 crore (US$ 3.9 billion) as of March 31, 2012.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and is the first private sector company in India to feature in the top 100. It ranks 99th amongst the world’s Top 200 companies in terms of revenue. RIL ranks 68th in the Financial ‘Times FT Global 500’ list of the world’s largest companies. RIL is ranked amongst the ’50 Most Innovative Companies – 2010′ in the World in a survey conducted by the US financial publication – Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.