Portsmouth and London, UK: Today, Salesformics is pleased to announce the public beta of their disruptive sales and marketing automation solution. For the first time, the benefits of marketing automation are available to small businesses at a price designed to fit all budgets.

Incorporating a customer relationship management ( CRM ) element, a unique marketing automation solution and a simple dashboarding system, Salesformics offers small businesses the chance to gain all the benefits of sales and marketing automation without the long implementation times, expense and training overhead.

Salesformics is pleased to invite companies to join in their public beta programme today in order to help shape the future of a product that is desperately needed, especially in today’s competitive and challenging climate.

Analysts such as Aberdeen Group, Gartner and Forrester Research agree that using sales & marketing automation effectively can help increase revenues. For example, Forrester Research states that companies that use lead nurturing — just one element of marketing automation — generate 50% more sales ready leads at a 33% lower cost than those that don’t. But the tools to achieve these gains have long been out of reach to small businesses for three reasons; they are too complicated to use, they are designed for corporations and they are too expensive to buy.

Salesformics solves this problem by providing three core capabilities in one beautifully simple solution:

- CRM — Salesformics provides a complete platform for lead, account and opportunity management along with powerful segmenting, tagging and communication features but in an interface that is as easy to use as a search engine.

- Marketing Automation — Salesformics includes a click-and-drag workflow system that allows you to design lead nurturing schemes, drip campaigns and business process automations, including tasks handled by an ever-expanding list of third-party applications such as event management and accounting.

- Company Dashboarding — Salesformics allows everyone in the organisation to understand how they are doing against their individual, team and company performance indicators at-a-glance with easy to use widgets.

“With Salesformics we’ve taken the best and most effective pieces of CRM, sales force automation and marketing automation and brought them together in a package that is extremely easy to use and designed to be incredibly cost effective”, says Stewart Rogers, Head of Product for Salesformics.

“We now need to increase the number of testers in our public beta programme to ensure that the product is covering the needs of B2B organisations in the UK, USA, Canada, Australia and other key territories. Our vision is to create something really special that is going to help smaller businesses compete with those that can currently afford this kind of technology”, Rogers continues.

“It’s time that the playing field was levelled. To that effect, we’re pleased to announce that all public beta testers will receive our launch pricing, starting at just $79 per month, for life”, he concludes.

Data can be imported from other systems and databases, and Salesformics is designed so that your team can be using it in minutes, not after a four-day training course or a certification process.

Salesformics is built on platforms that have achieved ISO 27001 certification and that have been validated as a Level 1 service provider under the Payment Card Industry (PCI) Data Security Standard (DSS), and all operations are encrypted using SSL. Salesformics sits on European servers.

Companies interested in shaping the future of sales & marketing automation can sign up for the Salesformics public beta now at http://salesformics.com

About Salesformics

Salesformics is a division of VL Digital Limited with offices in Portsmouth and London, UK. Salesformics’ mission is to provide an effective, easy-to-use sales & marketing automation solution and make it available for every company, removing the usability and price barriers associated with the marketplace. A sales and marketing automation solution for salespeople, marketers, managers and business owners, our ‘software as a service’ (SaaS) product allows businesses to keep in touch with their prospects and customers, know what clients and contacts are saying about them online and automate repetitive but important sales and marketing tasks.

For Media Enquiries:
Stewart Rogers — Head of Product
Boathouse 6
Portsmouth Historic Dockyard
Portsmouth, PO1 3LJ
Tel: +44 (0)845 130 6003
srogers [at] salesformics [dot] com
Web: http://salesformics.com
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