The idea was that the data collected would point Nike designers and engineers toward building better shoes. When cheap 2012 nike shoes first got into the data ““ collection game it stuck sensors to elite athletes running, jumping, spinning and generally doing those impossible things they do.


The NikeFuel band is Nike’s biggest effort toward keeping the athlete inside all of us motivated, and it does that through a very simple gathering and presentation of data. Inside the little rubberized wristband, sensors measure the steps you take, the calories you burn and a new universal measure of activity ““ your “Nike Fuel“ points. Nike engineers made a very conscious cheap nike air max shoes effort to strip down the device, rather than load it up with features to not distract athletes from whatever activity they are sweating their way through.


It’s a way for people to set simple , daily goals, Olander says. “You don’tmake it this massive change,“ Olander says. “You have to think about it as the least amount of uncomfortable change. We don’tsay, go out and run a marathon tomorrow, it’s this incremental change. There is this nudge nike outlet online to keep you going.“


Olander is an odd-bird at Nike. He’s a software guy inside what is effectively a hardware company. Yet his view of the world is gathering massive momentum inside the shoe giant. Let’s say you run in your Nike shoes several times a week, your relationship with the company extends to those things on your feet. You may love your nike air max shoes running shoes, but you don’tthink about them outside of the run.


Nike is clearly bent on riding that momentum, providing that digital nudge to keep us all active. But Nike doesn’thave all the answers, and all the ways it’s devices can motivate people, Olander says. It plans on opening up the NikeFuel band to outside developers soon. “That is definitely coming in the near future,“ Olander says. “The consumer owns the data, there is no reason for us to horde all this.“

For more information please refer to