London, Tuesday; 22, January 2016: A billion dollars’ worth of deals is a month’s work for sales startup hotshot GoClozer.com. It wants to be the next startup to take a leaf out of Uber’s book, offering on-demand sales professionals globally to â€˜cloze’ your deals.
The direct-sales industry is valued at $180 billion, but hasn’t adapted online. Enter GoClozer.com. The start-up has been stealthily working to discover why, how, with whom and when deals â€˜cloze’. The three-month-old company has already attracted 50,000 users with minimal investment.
Ami Bloomer, who started the company after struggling to bear a £15,000 customer acquisition cost for her first company, describes the situation: â€˜If we get a lead in Singapore, I have to pay travel expenses to get members of my London team to Singapore. They don’t know the culture, the language or the customs. Inevitably this affects the likelihood of the deal clozing. Clozer connects you to a local sales professional, someone with industry knowledge, potential contacts to your buyer and insight into local cultural nuances. The sales professional will attend the meeting as if they were a member of your own team’.
Clozer works with the sales company to prepare a brief, that according to our analytics, is the fastest and most probable way to cloze the deal. Typically, it takes three meetings until a deal is clozed. 8% of people cloze 80% of deals. What Clozer is doing is finding those people and delivering them as an on-demand, scalable resource for your business.
The global economic malaise caused by the slowdown in Chinese growth means businesses have to be much more aggressive at breaking into new markets.
Lawrence connected with Matt, who clozed a deal for his Germany-based video production company. He was matched with Matt, a film industry maven and graduate. Matt followed up on Lawrence’s leads and clozed him 3 new gigs filming corporate events.
Matt says â€˜I’ve been in film for three years, so I know the industry well. Especially because I’m from the DACH region (Deutschland, Austria, Switzerland) where there are many cultural differences. Lawrence’s company has a successful track record and after reviewing the details I decided to work on a commission-only basis. I attended his sales meeting. I then clozed the first one for a three part deal with a networking company.’
Clozer has signed up over 41,000 sales professionals globally and has 15,000 deals in flow. Clozer’s sales professionals provide a unique and low-risk way to open up new markets, and build new revenue streams.
Companies can choose to pay per cloze, meaning no costs are incurred until the deal is done. The advantage is in gaining new contacts and offering new insights into how to position your company, while offsetting the costs of recruiting, hiring and managing a global sales team.
This networked effect of your sales professional introducing you to a potential buyer is similar to asking your Airbnb host for local recommendations. Airbnb enriches your travel experience. Clozer wins you new business.
Outsourcing the sales functions traditionally considered integral to a business is a trend that’s gaining steam with certain types of companies.
Founder Ami Bloomer says â€˜While it’s not for everyone, sales-as-a-service is a successful and growing niche for commodity type sales, where buyer-loyalty isn’t an important factor in structuring a deal. Whereas, complex consultative sales still requires prospects to trust that the sales rep is an integral part of the solution process, and wouldn’t fit Clozer’s current model.
Clozer is committed to ongoing professional sales development and tracks their professionals to suggest training and deliver quizzes. Their goal is to offer a free Siri-like sales coaching app to get more deals to cloze.
What we are doing isn’t outsourcing in the traditional sense. Companies still have to train their salespeople. Lawrence trained Matt via Skype.
Clozer’s future is in harnessing data to use predictive analytics to help Clozers prioritise and fuel cross-sell and upsell growth. The â€˜data goes in, sales come out’ approach is building a powerful AI that promises to minimise ineffective sales expenses.
Notes to editors:
Available for interview and comment:
Ami Bloomer, CEO of Clozer
Mattia: MD of Clozer
Clients: Lawrence, Indievisuals and Matt, the Clozer