Original Production Methods of Matcha Preserve Tradition
Matcha farmers in Japan have a hard time keeping up with the demands of the modern food industry. Producing Matcha the way it has been done for almost a thousand years in Japan is a difficult and labor-intensive process. Matcha was in the past a luxury product for the rich and the monks of the Buddhist monasteries. Today’s demand for the product by far exceeds what the Japanese farmland can produce by using the original methods of Matcha farming.
This fact leads to many traditional farms turning to modern farming methods to meet the demands of the food industry. The quality of the resulting Matcha product suffers due to this process. Research on the matter has shown that Matcha produced with modern methods lacks in antioxidants, amino acids and sweetness when compared to the traditionally made product.
Studies have shown that when groups of people were given traditionally made Matcha and Matcha produced on a modern farm, the participants preferred the first by a staggering 87%.
Companies like uVernal try to preserve the Japanese heritage of traditional Matcha tea making, offering their customers a product with the expected quality. By protecting farmers who grow Matcha organically, uVernal helps the local economy, while also preserving tradition.
The market for organic products is constantly growing, showing the public’s interest in green production of goods and sustainability. Experts argue that growing Matcha with “antiquated” methods makes it too expensive to produce and lowers the margin for profit.
The sales numbers of uVernal’s Matcha tea has proven these experts wrong. In just a month after releasing their product to the public, sales surpassed predictions of experts and the product has proven to be significantly profitable albeit 100% organic.
Marketing and health experts agree that the increased price of an organic Matcha product offers better value for money. Organic Matcha contains more beneficial substances and has a distinct sweet taste which is not found in lower quality products. Just a single cup of Matcha a day is enough, health professionals say, to offer the consumer significant health benefits. Among these benefits they count, detoxification, increased energy levels and better focus.
By helping farmers preserve their traditional Matcha production methods, companies like uVernal are poised to set an example to the industry.
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