When most people start a business they are so overwhelmed and busy with getting it up and running that they often forget about one of the most important things that all entrepreneurs should do - start and regularly update a blog. While this may seem like just one more task to have to take care of, it actually is quite important. Carving out time for this activity will reward you in many ways.
Blogging Allows you to Network
When you have an active blog you can easily expand your network. Networking events can only get you so far, but blogging will allow you to make contacts with people all over the world. You'll be more approachable online and may come into some amazing opportunities.
You Can Interact with Customers
Customers like to have access to their favorite brands and people instantly. Thanks to twitter, facebook, and instagram, customers can now engage in conversation with big companies. No matter how big or small you are, if you don't have a blog and strong online presence, you are missing out on the opportunity to interact with your customers. Gone are the days of phone calls and physical mail. Tweeting responses at people is much faster and what a lot of people want.
You Can Offer Promos on your Blog
While you don't want to overdo it and turn people away from reading what you have to say, your blog is a great platform to engage your customers in promos. Keep it to a minimum, but this is a great way to keep people coming back for more.
Be Seen as Human
So often the people behind our favorite companies seem larger than life. You can destroy this myth when you blog. Instead of being unapproachable, you'll suddenly be a real person that people can relate to. When you offer engaging content on your blog and let your voice shine through, your customers and readers will begin to see your human side and may better support you or understand your decisions.
Gain Some Street Cred
A blog is a great way to create a record of what you've done and said. You'll be seen as an authority and as someone who has been in the business for a while, instead of someone who is new and might not have a complete grasp on the market. This is a great thing for you, as you'll be seen as knowledgeable and people will be more likely to come to you for advice or help.
While it's easy for anyone to update twitter or a facebook account, neither one of those social networking tools will have quite a positive affect on your business as will running a high quality blog. The above reasons should be enough to convince you to carve out a little time each day to work on your blog. When you put the work in you will reap the rewards as others who refuse to hustle like you are will be falling further behind your business with each post you make.
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