June 2010 ““ The CAA (Cyprus Automobile Association) has appointed Focus Communication Ltd to handle the full communication and hospitality services for the biggest event to take place in Cyprus this year, namely, the IRC FXPro Cyprus Rally, which is the final rally of the intercontinental Rally Challenge 2010.

To secure the success of such an extraordinary event, the CAA have ensured that the challenge lies in the reliable hands of Communication Agency, Focus. Focus will be handling the hospitality, online marketing, communication strategy, sponsorship management, support events and publications that will significantly support and promote this year’s big event. The CAA’s confidence in Focus to deliver such a service is based upon the team’s knowledge and ability to handle a 360 degree communication project. Part of the communication strategy that will be put in place will include providing an online portal for the Rally that will inform, promote and connect this year’s IRC finale with fans around the world (www.cyprusrally.com.cy).

The IRC FXPro Cyprus Rally is the only event of the 2010 Challenge that will run on a mixed surface, distinguishing itself from the other rally’s of this year’s competition. The event will take place on 4th-6th November and thanks to the backing of Eurosport will benefit from high exposure through extensive television coverage that will be broadcast live to homes around the globe.

As the final event of this year’s Intercontinental Rally Challenge, it is expected that Cyprus will attract a multitude of fans that will not only enjoy the participating fast cars but the additional events that will be organized by Focus in the picturesque setting of Cyprus.

Focus owners Stavros Kleovoulou and Isidoros Kolotas express their enthusiasm for the project,
“It is an honor to have the opportunity to create an unbelievably spectacular finale for the 2010 Intercontinental Rally Challenge, which we guarantee to be one of the best Rally’s in Cyprus yet. We are also preparing and planning surprise events that we are confident will introduce a new dynamic to the Rally and excite our Rally fans.“

With Focus taking on the challenge to ensure that the international exposure and communication required for this event will be at its most prominent we are confident that the IRC FXPro Cyprus Rally 2010, promises to bring a multitude of benefit into Cyprus and satisfy the needs of the Rally’s international following.

Focus Communication Ltd is a Limassol based communication company with a high expertise team experienced in Marketing, Consulting, Graphic Design, PR, Hospitality management, Events and Online Marketing. The company was established through the partnership of Consulo ““ Integrated Strategic Communication and OM Destination Management. Consulo is a leading communication company in Cyprus and a part of the international Edelman PR network with vast experience within the Marketing and Consulting sector. OM DMC, with offices in Cyprus, Greece, the Baltics and Croatia, specialize in international hospitality and event management. The history of Consulo and OM DMC bring to the table a vast amount of knowledge and years in working within the key sectors, both internationally and locally, establishing a company that can offer the top in all communication and related services.

Visit the Author's website: http://www.cyprusrally.com.cy