Leading Social Media Expert Neil Schaffer Explains How to Harness Facebook to Build Your Fanbase and Promote Your Brand Where it Counts
Novato, CA, May 1, 2012 — News reports indicate that Facebook now has 900 million active users; users who could be your customers. On May 17, Experts Connection for Business (www.experts-connection.com/business.aspx) will host a webinar that is essential for any organization seeking to harness Facebook to build its business. “Facebook for Business: A Practical & Actionable 10-Step Guide to Promoting Your Company to 900 Million Users“ will be presented by Social Media Strategist Neil Schaffer from 4:00 to 5:30 ET (1:00 to 2:30 PT) on Thursday, May 17. The Experts Connection webinar series is sponsored by NETSHARE® (www.netshare.com).
Every business understands the potential Facebook offers to extend its market reach, but how do you create, manage, and really maximize Facebook’s potential? How should a business manage its corporate page differently from a personal profile to promote brand loyalty? Neil Schaffer will address these questions and more and show attendees how to take a hands-on, 10-step approach to create a robust business presence on Facebook and take their marketing to the next level.
In this 90-minute webinar, Schaffer will explore:
 Â Ã‚ Ã‚  Facebook’s unique role in an overall Social Media Marketing program;
 Â Ã‚ Ã‚  How to create a targeted Facebook strategy;
 Â Ã‚ Ã‚  Best practices in developing your corporate Facebook page using the new timeline;
 Â Ã‚ Ã‚  How to build your fanbase, both on and off Facebook;
 Â Ã‚ Ã‚  Tactics to engage your Facebook community and keep them coming back;
 Â Ã‚ Ã‚  New Facebook page insights, such as Google Analytics for your Facebook presence; and
 Â Ã‚ Ã‚  Everything you always wanted to know about micro-targeting Facebook Ads, campaign ideas, and EdgeRank
“Tapping Facebook to extend your market base is the objective of all smart marketers, but few business professionals really understand how to use Facebook effectively,“ said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. “This webinar will break down the steps of Facebook marketing into 10 easy steps that any business can follow.“
The Experts Connection webinar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at www.experts-connection.com/business.aspx.
About Neil Schaffer
Neal Schaffer is an expert in helping organizations strategically leverage and maximize ROI from social business strategies. He is currently Senior Vice President of Social Media Strategy for Social 5150, and Vice President of Social Media Strategy for Green Dream Social. Neal is also the author of two books on LinkedIn and the upcoming “Maximizing Twitter for Business.” Neil also is a Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking. He is a frequent speaker, having appeared at media events sponsored by ABC and CBS and quoted in the Wall Street Journal, Bloomberg, BusinessWeek, Yahoo!, and American Express Open Forum. His consulting achievements include a Fortune 50 software company and a Grammy-winning musician with more than one million social fans. Neal graduated from Amherst College and is fluent in Japanese and Mandarin Chinese.
NETSHARE (www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists.  NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices.  NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Contact: Annette DiSano, NETSHARE, Inc., (415) 883-1700, [email protected]
Contact :
Tom Woolf
Woolf Media & Marketing
Novato, CA 94945
[email protected]