Solutions | Digitas has won two bronze and a certificate of merit at MAA Globes Awards 2009. These awards honour the best in promotion marketing programmes across the world. Solutions | Digitas won a bronze for its Ã¢â‚¬ËœAviva Dollar Dreams campaignÃ¢â‚¬â„¢ for Best Activity in Generating Brand Loyalty. The same campaign also won a bronze in the Best Dealer or Sales Force Activity category. It also bagged an Order of Merit certificate in Best B2B campaign for Ã¢â‚¬ËœThomson Press Digital Ã¢â‚¬“ Champi WalaÃ¢â‚¬â„¢.
Kanika Mathur, President & Co-founder, Solutions | Digitas said that Ã¢â‚¬Å“The GLOBES is one of the oldest and the most prestigious Promotion Marketing Award Program and we are thrilled to have won again this year. I would like to thank my entire team who have worked tirelessly on these campaigns and delivered results for our clients and in this process brought laurels for the organisation.Ã¢â‚¬
This campaign Ã¢â‚¬ËœAviva Dollar DreamsÃ¢â‚¬â„¢ was developed on the insight that most middle-class Indians aspire for western living and dollar earnings. This led to the creation of a comprehensive long term rewards program called Dollar Dreams that allowed the insurance agents to earn Ã¢â‚¬ËœdollarsÃ¢â‚¬â„¢ and redeem them for exciting rewards (Ã¢â‚¬Ëœdreams). While the idea behind Ã¢â‚¬ËœThomson Press Digital Ã¢â‚¬“ Champi WalaÃ¢â‚¬â„¢ campaign was that Champi wala or the local masseur is the traditional way to relieve oneÃ¢â‚¬â„¢s stress. Drawing from this quintessential form of de-stressing Solutions | Digitas created a campaign to highlight the easy solution to all print-related headaches with Thomson.
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