Microsoft CRM is not just an application or software; it is a way of integrating your client facing business processes to give the best possible client satisfaction at the lowest possible cost. The CRM software does not simply connect computers to a database; it connects a business to its customer's latent needs thereby ensuring higher profits.

Some of the benefits of using CRM Microsoft are as follows:

*Streamlined Operations: CRM integrates all the client facing operations to deliver better results. Most organizations are full of information but find it very difficult to deliver it to the appropriate representative at the right time. A CRM integrates all the information and provides it to the decision maker at appropriate times.
*Profiling And Targeting: Microsoft CRM gives the marketing concepts of profiling and targeting customers a real form. With the help of information captured at every step along the way, extensive data mining activities can be conducted and new and innovative products and services can be introduced.
*Cross Selling And Up Selling: The customer might be in need of exactly what you sell. But both you and the customer need to know that. Microsoft CRM makes this possible. It enables your sales force to know about the customer. It can then, make judgments regarding what could be the possible opportunities for cross selling and up selling. In most cases CRM application has shown a drastic upward trend in cross selling and up selling activity. This has been attributed to higher hit rates because of better knowledge about the customer.

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